Paula Gibson is the Regional Director of Communications and Engagement for Azura Living, which provides a safe, loving and secure home for seniors and those living with Alzheimer’s disease and dementia in numerous locations throughout Wisconsin. She has been a part of the Azura family fore more than a decade.
Paula is a Certified Dementia Practitioner, Certified Virtual Dementia Tour Trainer, Certified Cognitive Stimulation Provider, Certified Challenging Behaviors Trainer, and the creator of Azura’s exclusive “MOSAIC” Philosophy, training and engagement program. “MOSAIC” equips Azura Team Members with the knowledge and understanding to bolster residents’ self-worth and create a true failure-free, less threatening world for those with memory loss.
She has also developed tools to support these efforts including our exclusive MOSAIC Resident Quality of Life Profile, MOSAIC Resident Welcome Plaque and written Azura’s own MOSAIC Engagement Resource Guide, which provides ideas and insights on how best to engage residents with memory loss in a holistic manner.
Paula works closely with the Quality of Life Coordinators in all of our Azura home to ensure our MOSAIC Life Engagement Calendars support those within our care and are tailored to ensure each resident is engaged in personalized Moments of joy daily! She is also Azura’s MOSAIC Dreams leader and works to help ensure our residents’ special dreams come true!
Paula also creates, writes and is in charge of the development of Azura’s online and print marketing presence. From brochures to websites to our EXCEPTIONAL Facebook and Pinterest pages, spreading the Azura story is her gift.
In addition, Paula also serves as the Spokesperson for Azura providing various community and medical provider presentations on topics related to dementia, focusing on communication, positivity, caregiving, behavioral or expression intervention, brain health, memory loss and person-centered care. She has spoken throughout the State and beyond providing audiences with an informative, yet fun experience that engages them to learn and inspires them to provide better, more compassionate care!
A family caregiver for her grandmother and father who have since passed away due to dementia, Paula’s dedication to finding a cure for Alzheimer’s disease is felt both personally, as well as professionally. As a result, she has created numerous events to benefit the Alzheimer’s Association and heads their annual “Walk to End Alzheimer’s of Eau Claire County,” helping to raise hundreds of thousands of dollars for the organization. In recognition of Paula’s commitment to community service, she was awarded the David G. Anderson Community Builder Award by the University of Wisconsin-Eau Claire, the Alzheimer’s Association’s Summit Award, the 2015 Outstanding Professional of the Year Award for the State of Wisconsin by the Alzheimer’s Association and was Azura first True Blue Award recipient in 2013.
“One my proudest moments of my life, was being able to bring my Dad to Azura Memory Care,” said Paula. “I knew that he would have the highest quality care, but also be given the most love and support throughout his disease process. Knowing that I had a hand in ensuring that he and others living with this disease would continue to live a life filled with personalized magical moments of joy, was truly exceptional! Because of the amazing care at Azura my Dad lived, not just existed and for that I will always be thankful!”
Core Value Story: EXCEPTIONAL
Paula has been recognized by many of her fellow employees for the many ways she respects others, steps up in anyway she can to help her fellow employees, residents, and their families recover, lends and inspires innovative ideas, and ensures our employees are fully educated on the best practices in our line of work. Her passion for Azura is seen in everything she does and is instilled into everyone that she interacts with. Whether it’s stopping by the homes to talk to residents, calling fellow employees to see how they are doing personally, and being a comfort to those who are going through difficult times, Paula is always enhancing the culture of our family of care. Her fellow employees admire that Paula does everything in her power to have Azura be recognized as the best in memory care. She has been a constant support system for all within our family of care and continues to do so with a positive attitude and a drive to do more.
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